{"id":634,"date":"2026-06-15T16:20:28","date_gmt":"2026-06-15T14:20:28","guid":{"rendered":"https:\/\/www.lingner.digital\/blog\/?p=634"},"modified":"2026-07-22T14:31:53","modified_gmt":"2026-07-22T12:31:53","slug":"how-to-fail-on-social-media-fast","status":"publish","type":"post","link":"https:\/\/www.lingner.digital\/blog\/2026\/06\/15\/how-to-fail-on-social-media-fast\/","title":{"rendered":"How to fail on Social Media fast!"},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">Die wohl schlechteste Social-Media-Strategie der Welt! \ud83d\ude31 \ud83d\ude31 \ud83d\ude31<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">Wir haben sie gefunden \u2013 fein s\u00e4uberlich auf CD gebrannt in den pers\u00f6nlichen Archiven von Marketing-Manfred, der sie dort seltsamerweise unter \u201eBest Practices\u201c abgelegt hatte \ud83e\udd14<\/mark><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">Egal, extra f\u00fcr Sie haben wir die wichtigsten Punkte aufbereitet\ud83d\udc47<\/mark><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6adcd3cf615ae&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adcd3cf62c5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adcd3cf62c5b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"643\" src=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-819x1024.jpg\" alt=\"\" class=\"wp-image-643\" srcset=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-819x1024.jpg 819w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-240x300.jpg 240w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-768x960.jpg 768w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-1228x1536.jpg 1228w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-1638x2048.jpg 1638w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen1-scaled.jpg 2047w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adcd3cf62f49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adcd3cf62f49\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"637\" src=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-819x1024.jpg\" alt=\"\" class=\"wp-image-637\" srcset=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-819x1024.jpg 819w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-240x300.jpg 240w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-768x960.jpg 768w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-1228x1536.jpg 1228w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-1638x2048.jpg 1638w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen2-scaled.jpg 2047w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" 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wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"639\" src=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-819x1024.jpg\" alt=\"\" class=\"wp-image-639\" srcset=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-819x1024.jpg 819w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-240x300.jpg 240w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-768x960.jpg 768w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-1228x1536.jpg 1228w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-1638x2048.jpg 1638w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen3-scaled.jpg 2047w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adcd3cf63438&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adcd3cf63438\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"636\" src=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-819x1024.jpg\" alt=\"\" class=\"wp-image-636\" srcset=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-819x1024.jpg 819w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-240x300.jpg 240w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-768x960.jpg 768w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-1228x1536.jpg 1228w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-1638x2048.jpg 1638w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen4-scaled.jpg 2047w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" 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wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"642\" src=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen5-819x1024.jpg\" alt=\"\" class=\"wp-image-642\" srcset=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen5-819x1024.jpg 819w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen5-240x300.jpg 240w, 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wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"638\" src=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen7-819x1024.jpg\" alt=\"\" class=\"wp-image-638\" srcset=\"https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen7-819x1024.jpg 819w, https:\/\/www.lingner.digital\/blog\/wp-content\/uploads\/2026\/06\/S.M.richtig-machen7-240x300.jpg 240w, 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s\u00e4uberlich auf CD gebrannt in den pers\u00f6nlichen Archiven von Marketing-Manfred, der sie dort seltsamerweise unter \u201eBest Practices\u201c abgelegt hatte \ud83e\udd14 Egal, extra f\u00fcr Sie haben wir die wichtigsten Punkte aufbereitet\ud83d\udc47<\/p>\n","protected":false},"author":5,"featured_media":635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16,15],"tags":[],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-content","category-strategie"],"_links":{"self":[{"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":5,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":677,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/posts\/634\/revisions\/677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lingner.digital\/blog\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}